{"id":55922,"date":"2023-01-16T17:07:37","date_gmt":"2023-01-16T17:07:37","guid":{"rendered":"https:\/\/www.msdconnect.be\/fr\/?p=55922"},"modified":"2023-01-19T16:16:07","modified_gmt":"2023-01-19T16:16:07","slug":"prevention-cancer-quelle-utilite-dune-communication-dans-lhopital","status":"publish","type":"post","link":"https:\/\/www.msdconnect.be\/fr\/2023\/01\/16\/prevention-cancer-quelle-utilite-dune-communication-dans-lhopital\/","title":{"rendered":"Pre\u0301vention cancer: quelle utilite\u0301 d\u2019une communication dans l\u2019ho\u0302pital?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Chaque ann\u00e9e, de nombreuses campagnes de pr\u00e9vention contre le cancer sont men\u00e9es par la Fondation contre le Cancer, mais aussi par les diff\u00e9rents services de communication des h\u00f4pitaux. Ont-elles du succ\u00e8s aupr\u00e8s du patient? Sont-elles utiles en interne? Petit tour d\u2019horizon des h\u00f4pitaux.<\/strong><\/p>\n\n\n\n

Pour le Dr Laurence Gordower, responsable de la clinique de Pr\u00e9vention et D\u00e9pistage des cancers du Chirec, ces actions de sensibilisation restent tr\u00e8s importantes: \u00abDepuis 4 ans et demi que nous sommes ouverts sur le site de Delta, et un peu moins sur le site de Braine-l\u2019Alleud, nous constatons qu\u2019\u00e0 chaque fois qu\u2019il y a des actions de sensibilisation dans l\u2019h\u00f4pital ou \u00e0 l\u2019ext\u00e9rieur, des patients prennent rendez- vous. Certaines actions ont souvent un impact d\u00e8s le jour-m\u00eame ou le lendemain, mais aussi dans les semaines qui suivent. Si, en plus, l\u2019action est relay\u00e9e par les m\u00e9dias, nous voyons une amplification des prises de rendez-vous.\u00bb<\/em><\/p>\n\n\n\n

Les sp\u00e9cialistes et le service de communication du Chirec sont tr\u00e8s attentifs aux diff\u00e9rentes journ\u00e9es nationales ou mondiales (Journ\u00e9e Mondiale contre le Cancer, le cancer du sein, le cancer du c\u00f4lon, le cancer de la peau, Journ\u00e9e sans tabac…). \u00abNous travaillons aussi \u00e0 diff\u00e9rents niveaux: des actions \u2018grand public\u2019 sur les diff\u00e9rents sites du Chirec, des actions sur les r\u00e9seaux sociaux, notre Newsletter Chirec Pro<\/em> pour les m\u00e9decins g\u00e9n\u00e9ralistes et les m\u00e9decins en interne o\u00f9 l\u2019on fait r\u00e9guli\u00e8rement des sujets sur le d\u00e9pistage et la pr\u00e9vention… et aussi des \u00e9v\u00e8nements \u2018grand public\u2019 comme le Relais pour la vie.\u00bb<\/em><\/p>\n\n\n\n

\u00c9videmment, la pand\u00e9mie de Covid-19 a eu un impact important sur la pr\u00e9vention, et notamment sur le d\u00e9pistage des cancers: \u00abNous continuons \u00e0 taper sur le clou parce que les d\u00e9marches globales de d\u00e9pistage et de pr\u00e9vention ne sont pas encore suffisamment ancr\u00e9es dans les m\u0153urs de la population, et d\u2019autant plus depuis la pand\u00e9mie, pendant laquelle de nombreux cas de cancer n\u2019ont pas fait l\u2019objet d\u2019un d\u00e9pistage dans les temps.\u00bb<\/em><\/p>\n\n\n\n

La dynamique des m\u00e9decins<\/strong><\/p>\n\n\n\n

Ce constat est le m\u00eame pour le Groupe Jolimont, comme l\u2019explique sa responsable de communication Sophie de Norre: \u00abNous avons plus de patients qui prennent rendez-vous quand nous communiquons sur ces aspects sur les r\u00e9seaux sociaux. Cela fait partie de notre travail de pr\u00e9vention et de sensibilisation, que cela soit pour le cancer du sein ou pour d\u2019autres types de cancers…\u00bb<\/em><\/p>\n\n\n\n

Au CHU de Charleroi, le directeur de la Communication Fr\u00e9d\u00e9ric Dubois travaille aussi en collaboration avec les m\u00e9decins: \u00abR\u00e9cemment, au niveau de la clinique du sein, nous avons men\u00e9 une grande campagne de communication, et les m\u00e9decins \u00e9taient les premiers \u00e0 nous solliciter. Par contre, pour la campagne Movember et le cancer de la prostate, nous n\u2019avions pas vraiment de demandes internes, et nous n\u2019avons pas lanc\u00e9 de grandes campagnes de sensibilisation.\u00bb <\/em>Sur le terrain, il voit l\u2019impact: \u00abNous avons eu un excellent retour de patients pour le cancer du sein, avec notamment des d\u00e9fil\u00e9s de lingerie dans le Hall de l\u2019h\u00f4pital Marie Curie. Les patients de la clinique, mais aussi d\u2019autres patients qui sont venus poser des questions.\u00bb<\/em><\/p>\n\n\n\n

Repenser les actions<\/strong><\/p>\n\n\n\n

Au CHU de Li\u00e8ge, la directrice de communication Delphine Gilman r\u00e9fl\u00e9chit actuellement \u00e0 une \u00e9volution de cette communication justement: \u00abAujourd\u2019hui, nous embrayons sur l\u2019initiative des m\u00e9decins, comme nous l\u2019avons fait r\u00e9cemment avec Movember. Pour \u00eatre efficace, un stand sur une campagne de pr\u00e9vention doit \u00eatre pluridisciplinaire aujourd\u2019hui.\u00bb<\/em><\/p>\n\n\n\n

Elle le constate: \u00abLes patients sont moins captifs qu\u2019avant. Chez nous l\u2019ICAB, le nouvel institut de canc\u00e9rologie Ars\u00e8ne Burny, sera un atout pour les prochaines campagnes de pr\u00e9vention. Il apportera un autre atout qu\u2019un stand, qui ne suffit pas pour modifier un comportement de sant\u00e9 chez les patients. \u00c9videmment, nous n\u2019oublions pas que cela fait partie de notre responsabilit\u00e9 soci\u00e9tale.\u00bb<\/em><\/p>\n\n\n\n

M\u00eame r\u00e9flexion chez Antoine Gruselin, \u00e0 l\u2019h\u00f4pital de la Citadelle, \u00e0 Li\u00e8ge: \u00abNous voudrions r\u00e9inventer ces campagnes d\u2019information et ne plus les r\u00e9aliser avec un stand et des flyers. Nous y travaillons pour<\/em> l\u2019ann\u00e9e prochaine. Quand nous faisons cela dans le hall d\u2019entr\u00e9e, il y a \u00e9videmment des personnes qui s\u2019arr\u00eatent, mais on ne touche pas assez les personnes de l\u2019ext\u00e9rieur de l\u2019h\u00f4pital. C\u2019est cela que nous voulons changer.\u00bb<\/em><\/p>\n\n\n\n

Au HUB \u00e0 Bruxelles, Alexandra Cazan, responsable communication de l\u2019Institut Jules Bordet, tient aussi compte des r\u00e9alit\u00e9s de l\u2019h\u00f4pital: \u00abNous suivons les journ\u00e9es mondiales \u00e9videmment, mais nous menons des campagnes de sensibilisation aussi \u00e0 d\u2019autres moments en concertation avec les m\u00e9decins de l\u2019h\u00f4pital. Parfois aussi parce que nous avons quelque chose de nouveau \u00e0 communiquer sur un traitement ou un appareil mieux adapt\u00e9. On discute avec les chefs de service pour choisir le meilleur angle \u00e0 prendre.\u00bb<\/em><\/p>\n\n\n\n

Ce num\u00e9ro a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce au support de MSD. Son contenu refl\u00e8te l\u2019opinion des auteurs mais pas n\u00e9cessairement celle de MSD.<\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"

Chaque ann\u00e9e, de nombreuses campagnes de pr\u00e9vention contre le cancer sont men\u00e9es par la Fondation contre le Cancer, mais aussi par les diff\u00e9rents services de communication des h\u00f4pitaux. Ont-elles du s […]<\/p>\n","protected":false},"author":60701,"featured_media":55923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mhh_sticky_footer_settings":{"entityId":0},"_mhh_sticky_footer_posts":"","_mhh_sticky_footer_expanded":false,"_mhh_mcn_text_direction":"","_mhh_mcn_language":"","_mhh_mcn_left_sidebar_settings":{"entityId":0},"_mhh_mcn_sidebar_settings":{"entityId":0},"mhh_mcn_side_navigation_style":{"fontSize":{"l":"","m":"","s":""},"lineHeight":{"l":1.5,"m":1.5,"s":1.5},"itemColor":"","hoverItemColor":"","currentItemColor":"","borderItemColor":"","backgroundItemHoverColor":"","themeColor":""},"_mhh_mcn_child_page_navigation":{"isActive":false,"isSticky":false},"hide_header":false,"show_top_bar":false,"hide_footer":false,"full_width_layout":false,"icon":null,"job_code":"","hide_featured_image":true,"primary_tag":0,"editor_notices":[],"footnotes":"","sidebar_toogle":0,"sidebar_toogle_notification_warning":true,"sidebar_toogle_notification_alert":true,"content_expiration_sidebar_date":"","content_expiration_sidebar_expired_post_status":"","content_expiration_sidebar_redirection":""},"categories":[1],"tags":[],"ga4_page_audience":[],"ga4_page_birn_id":[],"ga4_page_branding":[],"ga4_page_businessunit":[1260],"ga4_page_campaign":[],"ga4_page_content_purpose":[],"ga4_page_customer_journey_stage":[],"ga4_page_customer_specialty":[],"ga4_page_experience":[],"ga4_page_indication":[],"ga4_page_material_intent":[1533],"ga4_page_product":[],"ga4_page_region":[],"ga4_page_therapeuticarea":[1884],"tx-therapeutic-area":[],"tx-product":[],"tx-pathology":[],"tx-content-type":[629],"tx-active-ingredient":[],"mhh-area-of-interest":[],"access":[],"user_status":[],"user_role":[],"class_list":["post-55922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nPre\u0301vention cancer: quelle utilite\u0301 d\u2019une communication dans l\u2019ho\u0302pital? - MSD Belgium - FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.msdconnect.be\/fr\/2023\/01\/16\/prevention-cancer-quelle-utilite-dune-communication-dans-lhopital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u0301vention cancer: quelle utilite\u0301 d\u2019une communication dans l\u2019ho\u0302pital? - MSD Belgium - FR\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e, de nombreuses campagnes de pr\u00e9vention contre le cancer sont men\u00e9es par la Fondation contre le Cancer, mais aussi par les diff\u00e9rents services de communication des h\u00f4pitaux. 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